Brand Standards
Handle with care.
Built over the past five decades, the Interface, nora and FLOR brands hold significant equity and recognition around the world. We are extremely proud of and continue to invest in building our brands. It's why we have created this global brand standards guide.
What exactly is a brand standards guide? Think of it as an instruction manual for how to handle our brand with care. The guide provides the same set of rules for everyone—employees, partners, designers, and agencies—involved with the brand, ensuring consistency in its use around the world.
Brand Values
Our brand values represent what we stand for and believe in. We enliven these values through our everyday work life with the behaviors and actions we exhibit. Through customer interactions, we are able to share our beliefs and lead industry to love the world.
Brand Pillars
Our brand pillars frame the foundation for our Interface, nora, and FLOR brands. They outline our core commitments that we strive toward as a business across design, sustainability and performance.
How to use these Brand Standards
The Interface Inc. Brand Standards has been split into two main sections; guidelines and resources. Each of these sections should help ensure the Interface brand is used consistently and creatively across all touchpoints.
Guidelines
The guidelines section provides the details. These are the rules to follow regarding color values, font use, logo use and much more. It will help inform and guide you to create consistent brand deliverables, without stifling creative flexibility.
Resources
The resources section is a library of templates and completed assets, from business cards to PowerPoint decks. These assets are ready-to-go and must be used for consistency, where possible.